Nubank
Nubank is a Brazilian neobank headquartered in São Paulo, Brazil. It is the largest fintech bank in Latin America, with 80.4 million customers in Brazil and 1.51 million between Mexico and Colombia and a revenue of $1.69B. At its IPO in December 2021, Nubank was valued at $45 billion.
Nubank was founded in 2013 by Colombian David Vélez, Brazilian Cristina Junqueira and American Edward Wible. The first transaction with a Nubank card was made on April 1, 2014. Four years later, Nubank became a unicorn startup with its valuation of US$1 billion.
Customer Base
Brazil:92 million customers
Mexico: 7 million customers
Colombia: Nearly 1 million customers
Total: Over 100 million customers reached
Financial Performance (2023)
Net Profit: Over US$1 billion
Revenues: Over US$8 billion
Customer Satisfaction
NPS (Net Promoter Score): Nearly three times higher than competitors.
Impact & Inclusion
Saved Customers: Over $11 billion in banking fees (2023)
Time Saved: Over 440 million hours in service queues (since inception)
Brazilian Market Inclusion
5.7 million new credit card users in 12 months
60% improvement in financial journeys within 24 months
Nubank's Journey
Founded in 2013
Surpassed 1 million customers within 2 years
International Expansion: Mexico (2019) - Colombia (2023)
Key Features
Cloud-native platform for scalability
Customer-centric approach
Innovative product suite: credit cards, savings, personal loans, investments, and more.
Campaigns
"You at the Center of Everything"
Celebrating 100 million customers
Future Outlook
Expanding product portfolio (investments, payroll products, higher credit lines).
Leadership
David Vélez (Founder & CEO)
Cristina Junqueira (Co-founder & Chief Growth Officer)
source: fintech finance news
Photo by Mikhail Nilov